Customer On-Boarding is the Need of The Hour
Customer on-boarding is as important as acquiring a new customer. Customer on-boarding has become regularity in the SAAS business model and fits well into any business where there are recurring engagement and revenue generation and it’s not limited to a particular type of business.
As it provides an improved customer experience and fostering relationships, it definitely helps any business develop a long lasting relationship with the customer and increase the life time value of it. It provides a complete idea to the customer about the company’s goals, and how much customer centric it is. Any business in always in the process of getting more leads to convert them into customer base. Once the lead conversion process is done, the on-boarding process starts.
How To Do It ?
The process differs as per the organization’s working but the goal is mostly the same.
Depending on the product/service’s complexity, the on-boarding process would need to be on-site or any other manner. This method is very useful, when the customer is unable to take out time, wants to avoid the travelling time, and hence the company can visit and provide them the idea, serving the dual purpose of time saving and customer satisfaction.
With the advent of numerous virtual tools, it has become easy to impart it to the customers when a number of customers are to be attended in a short span of time, as well as if the customer is very busy and can spare less time. It saves travelling costs too and provides a personalised experience.
The software would also prove to be quite useful for the customer as it would be self-learned and provide an in-depth idea on the same. It would be able to cover most of the doubts of the customer.
It will lead to revenue generation as the process is as clear as water-
Customer on-boarding = customer satisfaction = long time relation = business flourishing always.
The bigger the organization, the more complicated the products / services are and thus, greater the need for the process to happen to guide the users so that they adapt well to it and use it.
-> Good Communication.
-> Provide personalized suggestions and experience.
-> Provide the targets of the company which will be achieved in the process.
-> Use different tools to explain them everything.
-> Tell about the success stories for encouragement.
In order to understand this, one can turn to the success of Multi-Level Marketing companies and their team members. The basic working principle of an MLM is word of mouth. The products or services of the company are marketed by the very customers or former customers of the company. In a sense, customer onboarding is the same. It is common knowledge that the best form of marketing is word of mouth.
In addition to receiving free marketing, one will also understand their customers better. The reason for this is that the sales team will be in contact with individual customers. This allows them to get to know them better. Thus, it is easier to understand the likes and dislikes of their customers. In addition to this, the pain points of the customer regarding the website or its services will also come to light during an onboarding phone call.
1. Onsite On-boarding
3. On-boarding software
2. Virtual On-Boarding
Key Benefits of Customer Onboarding
# Revenue Generation
# Need of the hour
Best Practices to be Followed
Onboarding Customers Makes You Grow Faster
Conclusion
Customer onboarding is one of the more delicate components of marketing. This process can make or break a business. In addition to increasing the revenue, it also allows businesses to create relationships with their customers through surveys or even phone calls. The most significant benefits of customer onboarding are that an individual can have an unprecedented amount of faith in the company and product.
