Top 10 Marketing Tools for Business

If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand. Implementing a successful content marketing strategy for your business is a critical component for sustained growth. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands.

It's hard to get financing, find the right team and promote your product or services the right way.

The year 2021 hasn't been kind to small businesses and with so few barely being able to stay afloat, it paints a bleak picture for the rest of the small business owners.

"90% of new businesses go bust, and according to Bloomberg, 80% of those in the first 18 months"

The good news is you can create and control a successful marketing strategy for your business. This is because there are tools that cover every element of marketing that will help you achieve your goals.

While there are quite a few marketing strategies to get a hang of and perfect, from video marketing, choosing your CRM software, maintaining your finance in online accounting software, and so on, knowing what tools to use is essential in helping up to move along.

Online Marketing Tools

1. HubSpot

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.

Several of HubSpot's products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer. Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), it's highly likely you’ll be able to integrate and use them with HubSpot.

2. Google Analytics

Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.

It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.

Some of the data points that Google Analytics makes available to you include:

The number of visitors to your site by day, week, month, or any time period you choose
Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
The keywords people are using in Google to find your site
The demographics and interests of your users
How long each user spends on your site and which pages they visit

All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).

3. SendPulse

SendPulse is constantly evolving, improving the functionality of existing marketing channels and adding new ways to keep in touch with your customers.At present, with SendPulse users can automate sending marketing emails, SMS, and web push notifications as well as create chatbots for popular messengers like Facebook Messenger, WhatsApp, or Telegram.

In addition to that, SendPulse also offers an email verifier, a landing page builder, and a free CRM for marketing and sales.

4. Kissmetrics

Helps you analyze the conversion funnel from the time a visitor arrives on your page to the time they convert. Instead of using old school link tracking software or a link tracker this tool enables you to identify prospects and nurture leads—a powerful marketing tool in the right hands.

Designed to give you insights that will help you get the most out of all your marketing tools.
Goes beyond just a regular click tracking software, allows you to group your audience to buckets according which actions they have taken and where they are in the conversion funnel

5. Mailchimp

No matter how large or small your business is, email marketing should definitely be a part of your overall strategy.

When a customer signs up to your mailing list, they’re inviting you straight into their inbox. That’s why email marketing on average offers a higher ROI than any other marketing activity. To get started with email marketing, you need a service that will enable you to capture emails, manage your lists, send out emails automatically or on a schedule, and analyze engagement.

Mailchimp is an ideal choice if you’re just starting out or if you are running a small business. Mailchimp’s basic service is free until your list hits 2,000 subscribers. It offers the main functionality you need without making managing your email marketing too complex.

6. Outfunnel

Outfunnel offers two-way sales and marketing integrations to keep your data in sync. You can pick and choose your favorite tools and easily set up deep data connections between them with Outfunnel. So Outfunnel stepped in to fill the gap, and created one platform that would deeply connect all your sales and marketing software.

7. Survey Anyplace

Survey Anyplace has streamlined the survey creation experience by allowing you to build your own surveys and tailor them to your brand's unique needs.Far from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it's quick and simple, with a heavy visual emphasis if desired.

8. Social Bee

When it comes to efficient Social Media Management tools, SocialBee is one of the best tools for a small business that wants to have a stronger online presence and generate more leads with less effort.

SocialBee helps you create, categorize and post content on 7 different platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, or Google My Business, all at once.

Besides, it’s possible for users to recycle evergreen content, therefore ensuring consistent posting with increased efficiency.

9. KWFinder

SEO is a fundamental of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, the content you produce must also contain relevant keywords that you have a good chance of ranking for in search results. You need a special digital marketing tool to find those relevant keywords and start your search. You have several options available from the free Google Keyword Planner, to more complex suites of tools like SECockpit. The more advanced digital marketing tools get quite expensive, with monthly subscription fees starting at INR 800 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a perfect price point for small businesses.

10. Ahrefs

With Ahrefs, you can do competitive analysis and see the keywords your competitors rank for in organic search results, find the best keywords ideas, access your backlink data instantly, find content relevant to your niche, keep track of your desktop and mobile keyword rankings, and get alerted whenever one of your competitors gets or loses a backlink.

Ahrefs has improved much over the years, now offering comprehensive tools for:

Website analysis and backlink profiles
Keyword research
Website auditing for keyword gaps and performance issues
Rank tracking to follow your performance over time
Content explorer to stay on top of your niche

Conclusion

While having these tools at your disposal won't make things happen as if by magic - there will still need to be a lot of work required from your entire team to make sure your business succeeds. Most importantly, you need to be a jack of all trades. Apart from knowing all the digital marketing tips and tricks, you must learn and use a wide range of digital marketing tools to save time and make your work more efficient.

Whether you’re analyzing off-page backlinks or developing a content marketing strategy, these tools will help you not only focus on the aspects of your job that really matter, but also maintain your sanity.

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