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Decorated Cupcakes

On-Demand Bakery Solution

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About The Project

Caffe Marchio honors the Roman tradition of delicious coffee in an energetic and convivial environment. Open from morning through early evening, Caffe Marchio serves up a proprietary roast designed to evoke the gutsy character of Roman espresso and to complement the array of breakfast sandwiches and Italian inspired pastries. They wanted  the solution for integrations, backend, marketing guidance and POS System.

Our Contributions

In a few months, a supply engineering team was created. Thus, our developers became fully valid members of the project. We focused on building and modifying the functionality for buyers. The biggest technical challenge our software development team had was related to the legacy code that we had to optimize and rewrite. Our development team was responsible for improving this workflow. The aim was to improve the conversion rate so that sellers do not leave the website during the ordering process. To be more specific, we remade the filling form, which was very cumbersome and complicated. We reduced the number of steps users should take to make the form more convenient and user-friendly.


Customizing the website according to the right audience is an essential move, so we carried out a target market analysis and a competitive assessment. The result was a detailed buyer persona who represents a large percentage of the customer audience.


Featured, Mobile,  SaaS, UX design, Website, Omni-channel Marketplace


React.js, Redis, Sidekiq, RSpec, SCSS, Amazon AWS, REST API/GraphQL


Google translate API, Paytm/UPI, AWS Cloud Services

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