Kids Fashion Marketplace
About The Project
Life is too short to wear the same boring clothes every day. So why not make the most of fashion to express your true self? Especially when it comes at ridiculously low prices!
That’s the story behind Kidrovia, a fashion outlet with a history in the retail industry. They’ve built their reputation through several brick-and-mortar stores, but the rise of an online store was both necessary and inevitable. That’s how they ended up selling famous brand wear at affordable prices nationwide.
The strategy and tactics were clearly established from the beginning so that no disconnect or handoff could emerge between what we planned and what we executed. This meant regular meetings for us to truly understand the business and to transparently discuss the steps that were to be implemented. The next phase was to involve our executional experts in the collaborative strategic processes.
We created a product management system with customer profile, search filters and knowledge base. This CRM also got an integration with a corporate website. With the help of product management system, content-manager can add or edit product cards, change photos and descriptions, set the price and date of registration etc. In addition to common CRM functionality with customer profiles, communications and orders, we developed API-interface for the product catalog and established integration between the platform and the corporate website.
Customizing the website according to the right audience is an essential move, so we carried out a target market analysis and a competitive assessment. The result was a detailed buyer persona who represents a large percentage of the customer audience.
Featured, Logistics, Mobile, SaaS, UX design, Web design, Website
HTML 5, CSS 3, SCSS, GitHub, Heroku, Haml, Docker Swarm, Sendgrid, PostgreSQL, jQuery, Redis, AWS, ASWS S3, Docker, Grape, Elastic Search, Trailbrather, Drone, Rollbar, Jenkins
Google translate API, Paytm/UPI, AWS Cloud Services.