The strategy and tactics were clearly established from the beginning so that no disconnect or handoff could emerge between what we planned and what we executed. This meant regular meetings for us to truly understand the business and to transparently discuss the steps that were to be implemented. The next phase was to involve our executional experts in the collaborative strategic processes.

We created a product management system with customer profile, search filters and knowledge base. This CRM also got an integration with a corporate website. With the help of product management system, content-manager can add or edit product cards, change photos and descriptions, set the price and date of registration etc. In addition to common CRM functionality with customer profiles, communications and orders, we developed API-interface for the product catalog and established integration between the platform and the corporate website.