Google Admobs – The One-Stop for App Monetization

Google Admobs – The One-Stop for App Monetization

What are they?

Ads are very common and very good source of income for mobile app developers. Google Ad Mob, is a mobile app advertising platform designed especially for app developers which helps them monetize their mobile apps by showing ads in their mobile apps. It can be used for Android and iOS users.

How does it work?

Google Admob is the most recognized one among all but other than that, there are some other admobs which also have quite many features like Google Admob. Before getting into the details of Google Admob, let’s have a look at some of the other admobs out there.

Airpush
InMobi
LeadBolt
MobFox Publisher Platform
Unity Ads

Sounds similar, Adwords & Admobs?

These two words my sound almost similar, but they are not at all same. With the Adwords, one can create app install campaigns that display to users on apps within the AdMob network. Once, such apps are installed, it can be linked with the Admob to show ads in the app and monetize users.

Google Admob

A very powerful and feature rich admob platform with a better UI is provided by Google Admob for the developers.

The features that make it the most renowned one in the market are-

Demand Generation & Maximum Earning

Auctions with open bidding and simultaneous participation of all networks, the ads can be viewed and maximum no of CPMs (Cost per impression can be generated) by real time bidding on the ads, thus, generating more demand. These real time data help to bid properly and thus helps in lessening the wrong bids which might be put.

Numerous Ad formats available

There is an availability of variety of ad formats on the platform to choose the most suitable one for the ad. They can be customized accordingly as per the requirement. The customization is such that it feels like it is the natural part of the app.

Engage Customers and Gain Revenue

The options are provided to the customers to engage in a video ad in exchange of in-app rewards which helps to keep the customers happy and generates revenue for the app.

Flexible ad sizes available

Flexible ad sizes are available which change when the user rotates the screen. Interstitials appear at natural breaks or transition points without hindering the flow of the app.

Powerful Analytics

It offers ad request level revenue data directly in Google Analytics to Firebase (Firebase is a mobile and web application development platform developed by Firebase Inc. and was acquired by Google later) which helps in making better decisions for the app. Linking the Firebase account to Google Analytics would help to get better insights and better report analysis.

Automated Tools

1. Ad Review Center

The total control over the apps is there where the individual ads can be viewed, their performance can be monitored, and actions like blocking ads from Adwords advertiser.

2. Blocking controls

Block ads by advertiser URL, category, or ad network, as well as app promotion (or “click-to-download”) ads, ads pertaining to sensitive topics, and filtering as per different criteria.

3. Safety

Brand safety is also one of the important features offered by Google Admob. Only when the app developers trust with the safety of the app, as it contains all the details, can they use it for advertising and generate revenue.

4. 24*7 Help Availability

There is always an availability of help for the sellers if they face any kind of issues at any phase of usage of the app. There are many tutorials, online learning videos and blogs available which can get the user a way to address their issue.

Ad Mediation: An Outstanding Factor

Ad mediation is an app monetization solution that generates revenue by providing the necessary help to developers to setup, manage, and optimize multiple mobile ad networks with just one Software Development Kit (SDK)integration. These SDKs equip app developers so that they can build any kind of mobile app for smartphones or tablets to publish in the Google Play Store or App Store Marketplace. Working and managing with such number of sources of ads helps creating competition for the ads and in turn boosts revenue.

Some of the best reasons to use Admob’s Mediation Platform are-

Easily enabled with few lines of codes.
Admob’s network optimization maximizes revenue
Each ad unit has a preferred list of sources, so, when one source becomes unavailable, the next source on the list is called, to ensure maximum impression. This is called a waterfall setup.

Admob Feature

Other than Google Admob, the other alternatives offering some good quality mobile advertising are as follows-

1. Airpush

360 Banner system can display Video Banners and IAB Standard Banners.
Also supports Abstract Banners system – transparent/translucent banners that display over the content.
360 Interstitials (formerly called SmartWall) allows the app to display Rich Media, Video, Dialog Ads, Airpush's AppWall, and other ad formats.
Almost real traffic analysis.
Revenue and report analysis.
Airpush SDK supports iOS and Android apps.

2. Inmobi

Variety of ad formats
Mobile ads in various formats- in skippable, full-screen mode, vertical and other formats.
Supports retargeting to maximize revenue.
Available for both iOS and Android.

3. Leadbolt

Connects to top advertisers and provides special access to ad campaigns to generate max revenue.
Self-optimizing system helps select best offer for the user.
Offers mobile analytics and some free developer tools, quick start guides, event tracking etc for better control.
Available for both iOS and Android.

4. Mobfox

40,000 iOS and Android apps.
Real time performance reports.
MobFox RTB Exchange finds an ad which can earn the user maximum impressions.
Block access available to block unacceptable ads.
Available for both iOS and Android.

5. Unity Ads

Makes ads that are relevant and enhances user’s experience.
Offers the users in-game rewards for watching short videos like short lives, in-game currency, boost scores. etc.
Unity ads SDK allows to set up app in a few minutes.

Available for both iOS and Android.

Conclusion

At the end of the day, any of the options on our list of the best apps for small business may be useful for optimizing your day-to-day processes. Plus, since most of these apps are free (or at least free with an online software subscription) there’s no harm in downloading them, trying them out, and deciding whether or not they’re right for your business.

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