Ecommerce is the Future of Business
No wonder Ecommerce is the future of business from selling a nail to high tech gadgets and electronics ecommerce has everything for you. Customers find it convenient to do shopping even when they are on the move. The future of eCommerce in India is enormous, and the ever-increasing penetration of smartphones will only add impetus to the growth. Its safe to say that the future of ecommerce looks bright and promising.
Why Ecommerce is the Future of Business?
The e-commerce industry is bound to see exceptional growth over the years. The growth is bound to be led by the industry stalwarts like Flipkart and Amazon. Increasing industry investments, M&As, and government policies are other reasons for the development of this industry. The future of ecommerce will be driven by increasing convenience for both merchants and their shoppers, providing rich, compelling shopping experiences, and enabling experiences across channels in a consistent, customer-friendly way. Some of the reasons for ecommerce is the future of business are mentioned below:
1. User Experience
Buyer would look forward to an exceptional user experience. They would prefer optimal workflows that would help them in the buying process. The ecommerce industry has been focusing on UX design, merchandising, customer servicing, logistics, etc. and have been ably aided through next-generation technologies, which enhances user experience. They can buy their products with the thunderous of options available with comparisons , which saves their time and money as well.
2. Automation enables productivity and growth
The goal of automation is to accomplish a task with as little human intervention as possible. That can mean anything from scheduling emails in a CRM or marketing tool, using Zapier to automate tasks, or leveraging advanced technology to help with hiring. AI technology helps in boosting ecommerce.
3. Massive Scalability
The small scale and medium scale enterprises are able to increase their scalability and providing their product in such a wide market. Shifting and connecting of enterprises are increasing the scalability to ecommerce as well.
4. PWAs improve mobile commerce
Progressive Web Apps (PWAs) use the latest in web technology to deliver an online experience that’s closer to a native app than a traditional web page — especially on a mobile device. They’re gaining popularity because they facilitate a reliable user experience, lightning-fast speeds, and engagement capabilities like sending push notifications and appearing on a device’s home screen just like an app.
5. Voice Search Option
The use of voice search is increasing over the years. And not only through the website; customers can use their smart speakers too. The use of voice search makes it further convenient for customers to shop from the confines of their home and through a voice assistant. The voice assistants can also help customers compile their shopping lists without browsing through a smartphone.
6. Chatbots Feature
Chatbots interact with website visitors much like a salesperson would do when you visit a retail store. The chatbots can question you on your preferences and then throw up the ideal products along with suitable alternatives. This technology aids ecommerce businesses a lot in customer support activities.
7. Digital Payments
The future of eCommerce industry lies in the growth of mobile commerce. That’s why many ecommerce stores are now offering options for low- to no-interest financing, like , bajaj credit card,uni card, flipkart axis credit card allowing shoppers to make large purchases without shelling out all the money at once — or using a high-interest credit card.
8. Augmented Reality Technology
The advent of augmented reality has been a complete game-changer for the industry. Customers can be provided with a better experience, and it is getting immense popularity in specific sectors like home décor, fashion, jewelery, etc. Studies also point to the tremendous popularity that this technology has brought to the industry. Company like Lenskart are providing this option to check the frames , to the customer, and customer quite like the feature.
Not every brand needs to capitalize on every trend. Focus on usability before flash. That’s both from the customer’s perspective as they shop, and from yours on the operations side. The ecommerce industry is seeing tremendous growth in the country. The expenses of ecommerce are far lower than traditional businesses, which makes it appealing for merchants. This, in turn, makes the products more affordable for the customers, so it’s a win-win situation.